Beyonce dropped her new album on iTunes last night with no advanced publicity

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Maybe it’s because Beyonce was feeling light-headed from her vegan diet. Maybe she was just running out of stunts after all of her meat-themed clothing. Or maybe Beyonce is just mad that she was only nominated for one Grammy this year, as part of a collaboration with her husband. Whatever it was, Beyonce decided to drop her newalbum on iTunes at midnight and now the world is all “QUEEN B!” What’s interesting to me at least is that this is the album Beyonce has been working on for the better part of a year and a half. Word is that she scrapped nearly everything she had recorded earlier this year and started over because she wants this album (the album is called BEYONCE) to be her big comeback.

Beyoncé has created a holiday frenzy – delighting fans by announcing a surprise new album just before midnight Friday, then secretly releasing it immediately after the announcement.

With 14 songs and 17 videos and collaborators such as Jay Z, Drake and Frank Ocean, the self-titled album also features on its closing track, “Blue,” performed by Beyoncé with daughter Blue Ivy.

“I see music,” Beyoncé said in a video announcement on her Facebook page. “It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”

Inspiration for the new work, she says, came from watching Michael Jackson reveal his landmark Thriller album in the ’80s.

“I miss that immersive experience,” she says. “Now people only listen to a few seconds of song on the iPods and they don’t really invest in the whole experience. It’s all about the single, and the hype. It’s so much that gets between the music and the art and the fans. I felt like, I don’t want anybody to get the message, when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”

This is her fifth studio album and first since 4 two years ago. The new album is released exclusively on iTunes.

[From People]

“It’s all about the single, and the hype. It’s so much that gets between the music and the art and the fans.” I feel like this is a pointed criticism, specifically at Lady Gaga. But it could easily be about Katy Perry too, I guess. Both Katy and Gaga released their albumsa few months ago, and Katy “won” with how she released Prism and Gaga “lost” because she over-hyped and badly managed the release of ARTPOP. Beyonce’s gamble is that people love her so much they’re going to be crazy-excited for her album with little to no advance publicity. Will it work out?

Beyonce also released a ton of “teasers” for the songs. I’m including a few below.

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Photos courtesy of Beyonce’s Tumblr, WENN.